innovation based marketing strategy. The position taken here suggests that firms operating within a competitive industry tend to … the relationships between industry structure, innovation and brand performance. The findings also show that market focused … learning and internally focused learning influence innovation and that innovation influences a brand's performance. …

Following the dynamic capabilities perspective, I suggest that antecedents to innovation can be found at the individual … assess the direct effects of antecedents at the individual, firm, and network level on innovation output. I then investigate … whether a firm s antecedents to innovation lie across different levels. To accomplish this, I propose two competing …

’s internal and external environment. This dissertation contributes to the entrepreneurship and innovation literatures by …

market orientation, innovation, entrepreneurship and organizational learning among Illinois beef producers, and measures the …

a study that examines the role market-focused learning capability and marketing capability in innovation … sustained competitive advantage (SCA) and while market-focused learning capability leads to higher degrees of innovation …

innovation based marketing strategy. The position taken here suggests that firms operating within a competitive industry tend to … the relationships between industry structure, innovation and brand performance. The findings also show that market focused … learning and internally focused learning influence innovation and that innovation influences a brand's performance. (c) 2005 …

managementof organisations is therefore showing more interest in concepts such as organisationallearning and innovation. These … innovation concepts being vague. This study aimed to examine theconceptual ambiguity in order to arrive at a better understanding … investigate the concepts of organisational learning and innovation separately.To understand the concept of organisational learning …