Die vorliegende Bachelorarbeit zeigt auf wie sich der Markt der deutschen Nahrungsmittelindustrie verändert, wie Marktteilnehmer Innovationen nutzen und gibt essentielle Ausblicke um Unternehmungen in diesem Bereich erfolg-reich zu machen.Ziel dieser Arbeit ist es, aufzuzeigen, welchen...

Electronic commerce has enabled the use of intelligent agenttechnologies that can evaluate buyers, customize products, and price inreal-time. Our model of an electronic market with customizable productsanalyzes the pricing, profitability and welfare implications ofagent-based technologies that...

RFID and 3D body scanning were identified as enabling technologies for consumer-centric mass customization in apparel retail. The objective of this research was to investigate consumer knowledge, interest and concerns towards the applications of RFID and 3D body scanning in apparel retail....

How firms facing environmental uncertainty should organize their activities remains an important and challenging question for today's managers and organizational researchers. Proponents of contingency theory have argued that organizations must adjust their activities to fit the level of...

Today we live in a world that is characterized by a constantly changing environment. During the last decade, this highly volatile environment forced companies to implement strategies that identify, track and minimise the risks that entrepreneurial activity entails. Unfortunately, risks only...

Ziel und Inhalt der Arbeit ist es, auf Basis von Ressourcen und der Organisation (Koordination und Kontrolle) von Ressourcentransaktionen Erkl?rungen f?r die Generierung von Renten ?konomischer Akteure zu gewinnen. Dazu wendet sich die Arbeit folgenden Fragenkomplexen zu:1. Welche Renten- und...

Ein empirisch belegtes Phänomen ist die steigende Anzahl strategischer Allianzen von Unternehmen, speziell in dynamischen Wettbewerbsumgebungen. Über strategische Allianzen versuchen Unternehmen, auch in einer dynamischen Wettbewerbsumwelt unter hoher Unsicherheit Wettbewerbsvorteile...

Purpose of this paperMuch of the literature on consumer empowerment focuses on consumers’ efforts toregain control of their consumption processes from suppliers. Our purpose is to arguethat many suppliers achieve success by trying hard to empower consumers. Themechanism by which this takes...

In his book The Socialist Case, first published in 1937, Douglas Jay wrote: ‘in the case of nutrition and health, just as in the case of education, the gentleman in Whitehall really does know better what is good for people than the people know themselves.’ This phrase became notorious, and,...