This article challenges the recent focus on practices as stand-alone phenomena, as exemplified by the so-called “Practice-Based View of Strategy” proposed by Bromiley and Rau. While the goal of “Practice-Based View of Strategy” points to the potential for standard practices to generate...

In this debate about the value of introducing a supposed “practice-based view of strategy,” we respond to Bromiley and Rau’s defense of their approach. Coming from a background of two decades of research on strategy-as-practice, we focus on two major concerns about their initiative. The...