Advertisers use online customer data to target their marketing appeals. This has heightened consumers' privacy concerns, leading governments to pass laws designed to protect consumer privacy by restricting the use of data and by restricting online tracking techniques used by websites. We use the...

Many firms have introduced Internet-based customer self-service applications such as online payments or brokerage services. Despite high initial sign-up rates, not all customers actually shift their dealings online. We investigate whether the multistage nature of the adoption process (an...

Some policymakers argue that consumers need legal protection of theirprivacy before they adopt interactive technologies. Others contend thatprivacy regulations impose costs that deter adoption. We contribute tothis growing debate by quantifying the effect of state privacyregulation on the...

This paper analyzes the role of heterogeneity and forward-lookingexpectations in the diffusion of network technologies. Using a detaileddataset on the adoption of a new videoconferencing technology within afirm, we estimate a structural model of technology adoption andcommunications choice. We...

Each search term put into a search engine produces a separate set ofresults. Correspondingly, each of the sets of ads displayed alongsidethe results is priced using a separate auction. We investigate how bidsfor these context-based ads depends on the difficulty of making a match.This contrasts...

This paper asks how much the strength of network effects depends on thestability and structure of the underlying social network. I answer thisusing extensive microdata on all potential adopters of a firm's internalvideo-messaging system and their subsequent video-messaging. This firm'sNew York...

This paper highlights how the provision of information about userparticipation can serve as a strategic marketing tool for firms seekingto grow two-sided exchange networks. A two-sided exchange network is abusiness model (such as Ebay or Craiglist) where revenue is generatedfrom persuading...

This paper investigates how internet users' perception of control overtheir personal information affects how likely they are to click ononline advertising. The paper uses data from a randomized fieldexperiment that examined the relative effectiveness of personalizing adcopy to mesh with existing...