(DEA) methodology is used as a benchmarking tool to locate a frontier which is then used to evaluate the efficiency of each …

Experimental economics is the newest tool available to improve the research of economists. The first chapter reviews … to economic research. …

methodology used in demonstrating the credibility of case study research is emphasised. …This paper explores qualitative research in general and the case study approach in particular as used in Operations … Management (OM) theory-building research. It discusses the relative strengths and weaknesses of qualitative approaches used in OM …

This paper suggests that, while advertising has changed, advertising research has not. Indeed, questions asked of … advertising research more than 20 years ago have still not been answered. The enormity of change in advertising compounded by the … lack of response from researchers suggests the traditional academic advertising research model requires more than routine …

This paper discusses the impact of agile methodology in complex and modular interrelated projects based on the authors … dependent upon the employed methodology and project management. This is so because employed methodology plays an important … rapidly becoming popular in the software development industry. This paper examines this crucial role of agile methodology in a …

information, nor are differences between the methods clearly definable. Examples of previous studies using each methodology are … disaster mitigation) are then discussed. Maximum benefits can be attained from such a research process that involves policy …