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We examine the valuation role of customer acquisition cost, retention and usage in the wireless industry during the period 1997-2004. We develop and test a model that links customer acquisition cost, customer retention and call usage to future financial performance and valuation. In doing so, we...
Persistent link: https://www.econbiz.de/10009440153
In this study I examine how analysts process nonfinancial information And how this is affected by the patterns of firms' non-financial information disclosures. More specifically, I examine the association between analyst earnings forecast errors and the persistence of nonfinancial disclosures,...
Persistent link: https://www.econbiz.de/10009439853
In this paper I examine the incentives for voluntary disclosure of advertising expenditures for a sample of US firms for the period 1994-2003. I estimate proxies for the proprietary costs and valuation benefits of advertising with data from the mandatory disclosure period. My proxy for...
Persistent link: https://www.econbiz.de/10009439880