This poster paper analyses the international marketing and trade strategies implemented by italian quality food producers with special attention to the export and trade aspects for some important Italian PDOs products: Prosciutto di Parma PDO and Parmigiano Reggiano PDO.Discussing the...

Although several studies have investigated consumer preferences for olive oil country-of-origin labelling(COOL), very little is known on consumers’ preferences for new health claims (EC Reg. n. 1924/2006). This paperaims to analyse the introduction of these attributes, providing more insights...