Market position and long-term competitive advantages are dependent on companies’ ability to innovate and their capacity to launch new product or services. This paper aims to highlight the features of product development processes in business to business markets. The research method consisted...

Günter Verheugen said: “Europe is good for SME’s and SME’s are good for Europe” and this is the main reason for writing this paper. Small and medium enterprises are the backbone of the European economy, and the best potential source of jobs and growth. The paper presents how SME’s are...