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When preferences are sensitive to context, firms may try to influence purchase decisions by designing the environment of consumption choices. Confirming anecdotal evidence on retailer marketing tricks, we show that competitive retailers exploit context-sensitivity by designing environments that...
Persistent link: https://www.econbiz.de/10015267056
We conducted a multi-wave field experiment to study the interaction of peer effects and self-control among undergraduate students. We use a behavioral measure of self-control based on whether students achieve study related goals they have set for themselves. We find that both self-control and...
Persistent link: https://www.econbiz.de/10015241074
Diese Dissertation setzt sich aus fünf Forschungspapieren zusammen. Jedes Kapitel enthält ein Papier. Das erste Kapitel untersucht den Zusammenhang zwischen der Größe des Kundenstamms einer Firma und ihrem Gewinn in einem Markt mit Wechselkosten. Entgegen unserer Intuition wird gezeigt, dass...
Persistent link: https://www.econbiz.de/10009467065