E-commerce personalization has emerged as a critical capability for online retailers to drive engagement and conversions by delivering relevant content and experiences tailored to each customer's preferences. This study presents a comprehensive analysis of how a leading UK e-commerce platform...

This research investigates digital consumer behavior in e-commerce through a comparative case study of Amazon and Temu's customer purchase decision-making processes in the UK and USA. As e-commerce continues to revolutionize retail landscapes, understanding the nuances of consumer behavior...

This research examines the impact of TikTok content types (humour, music, employee, storytelling, animations, information, slideshow, sketch, sound, promotion, product, photo, reviews) on TikTok’s engagement rate, performance and followers. The study was conducted within the frame of a...

The topic was selected after giving consideration to the modern environment and the use of media by advertisers for attention purposes of their products. It was also observed that the number of channels especially in the electronic media have also geometrically increased over the last two...

A majority of organized brick-and-mortar lifestyle retailers in India believe that the cost of Sales Personnel (SP) attrition is insignificant, and this belief has made lifestyle retailers ignore the importance of SP attrition control and retention activities (SACR). Mathematically it may be...

Brick-and-mortar (B&M) retailers in India are constantly devoting their time, effort, energy, and money in discovering and adopting retailing theories, models, and frameworks that are practiced by the B&M retailers in the developed countries that have matured markets and consumers. This is a...

Article is devoted features of marketing of small enterprises in the meat industry. Development of the modern state is impossible without development of small and average business. Businessmen bring the greatest the innovative contribution to development of any sphere, including in development...

This article analyzes the relationship marketing and entrepreneurship. Marketing considered as an integral part of entrepreneurship. Commit role in relationship marketing and entrepreneurship innovation. The role of marketing in the search for potential market demand of innovation as the scope...

In article some results of research received by the author of some the Moscow small enterprises are analyzed. Under a critical corner of sight activity on support of SME in Russia is considered. Problems of small business are formulated and ranged.

Article deals with matters of quantitative methods of creating the optimal range for a small manufacturing enterprise. The classical approach to the formation of an optimal production program based on mathematical methods for linear programming is viewed through the prism of consumer...