This thesis first considers some extensions of the existing discrete choice models. One such extension is to use the scale mixture of multivariate normal distributions for the random part of the utility in a random utility maximization framework. By doing so, we expand the horizon of discrete...

This research examines why and how brand owners in China adopt and use mobile media in marketing campaigns to deliver co-creation brand experiences and build consumer relationships. China represents an interesting case to study as it has leapfrogged into the age of consumer society and mobile...

This thesis empirically studies the determinants of CEO employment contracts and the impacts of such agreements on managerial investment decisions. As of 2005, approximately half of S&P 500 CEOs had employment contracts. A typical contract protects the CEO by decreasing the probability he will...