This study focuses on the 42 traits of brand personality (Aaker 1997) of nine drink brands spanning across three drink segments - fizzy drink, mineral water and energy drink, and measure the congruity of the brands' personalities (five dimension) to the consumer (drinker) of those brands. Based...

Using four-year data (1990, 1994, 1998, and 2002), we have provided a ranking of schools with international business (IB) orientation based on the membership on editorial boards of 30 leading international business journals. Participation on editorial boards of quality journals is highly...

We examine the impacts of competitive industry position on firms’ export propensity and intensity in China. Drawing on the resource-based view and the structure-conduct-performance paradigm of firm behavior, we investigate whether firms with competitive industry position through cost...