An important problem in marketing that has received little attention is the reaction to entry of new brands by incumbent firms. In this thesis, the marketing mix reaction to entry under different managerial objectives is studied though the formulation of a marketing interaction model and the...

Purpose - The paper aims to assess the impact of corporate strategy on shareholder value in decline and turnaround situations. Design/methodology/approach - A sample of 45 turnaround firms was selected and matched against a control sample which did not face continuous decline over the time...

Drawing from status characteristics theory, we develop a multilevel model to explain the relationships between gender composition (e.g., female‐female supervisor‐subordinate dyads, a female majority at the next higher level, and a female majority at the same job level) in the workplace and...

We investigate the relationships between gender-role-orientation (i.e., androgynous, masculine, feminine and undifferentiated) and subjective career success among business professionals from 36 societies. Drawing on the resource management perspective, we predict that androgynous individuals...