Firm behavior in export market strategies and firm export performance were examined in the U.S. wine industry using longitudinal data on export transactions taken from the PIERS (Port Import/Export Reporting Service) Foodstuff Data Library from 1983 to 1991. A set of naive decision rules was...

Facilitated business-to-business (B2B) word-of-mouth (WOM) is becoming an important marketing tactic. A paucity of academic research has measured the effectiveness of facilitated B2B WOM. Previous research has also failed to adequately measure its effectiveness on target audiences' purchase...

The objective of this study was to determine the relative importance of five drivers of adoption for 15 different precision agricultural services offered by farm input suppliers. These drivers included: expected benefits, firm resources, strategic fit, technology complexity/uncertainty and...

The explosion of e-business activity presents many challenges to manufacturers, distributors, and dealers as they select a distribution channel for the delivery of products, services, and information. The expected growth in Internet sales by agribusiness firms is analyzed to provide insight into...

This study examines the impact of facilitated business-to-business (B2B) word-of-mouth (WOM) on participants' information transmission decisions. We also examine characteristics of WOM participants and determine the types of participants who spread information. Understanding WOM participants'...

The market for agribusiness extension activities and programming is diverse, intensely competitive, and national or international in scope. It is a market that agricultural economists cannot serve alone. Despite these complexities, a strong agribusiness extension effort is critical to the...

Managers craft strategies that, if successfully implemented, can improve profitability and financial performance over time. Can firms repeat their performance over time? If so, then a manager who crafted a successful strategy could expect her/his firm to achieve greater profitability relative to...