This study focuses on consumer dissatisfaction responses (CDR) composed of behavioral and nonbehavioral responses that consumers exhibit following dissatisfying service experiences. The primary purpose of this study is to identify undiscovered consumer dissatisfaction responses and examine the...

The purpose of this dissertation is to investigate how product experiences with a new product affect consumers attitudes toward the brand, the products country of origin (CO), and the other brands competing in the same market place. The dissertation is composed of two essays. Using direct...

The ways that individuals use their personal values to inform their attitudes, decisions, and even perceptions of products, are the focus of this dissertation. It is written in three essays, and uses two distinct data sets to explore issues of individual values, relationships, community,...