Alam Kazmi, Syed Hasnain; Zaman, Syed Imran; Wahab, Abdul; … - 2018
Modern era of management has seen a rise in the level of customer engagement, which was not that much of importance earlier. Earlier, brands tend to compete on the products or service they offer. In the recent digital era, it is much more than what a brand has to offer. The emergence of digital...