In the rapidly expanding global e-commerce landscape, ensuring customer satisfaction in home delivery services has become a critical priority, particularly in emerging economies like Vietnam. High-quality delivery services, enhanced perceived value, and strengthened customer trust are key...

The concept of diminishing marginal utility is a cornerstone of economic theory. The consumption of a good typically creates satiation that diminishes the marginal utility of consuming more. Temporal satiation induces consumers to increase their stimulation level by seeking variety and therefore...

This research was conducted to investigate the factors that have affected the consumer buying behavior in ecommerce business, especially during COVID-19. This research was conducted via quantitative analysis, and 200 participants were recruited for analysis. The statistical tests that were...

We document an asymmetry in the rigidity of 9-ending prices relative to non-9-ending prices. Consumers have difficulty noticing higher prices if they are 9-ending, or noticing price-increases if the new prices are 9-ending, because 9-endings are used as a signal for low prices. Price setters...

9-ending prices are a dominant feature of many retail settings, which according to the existing literature, is because consumers perceive them as being relatively low. Are 9-ending prices really lower than comparable non 9-ending prices? Surprisingly, the empirical evidence on this question is...

9-ending prices, which comprise between 40%–95% of retail prices, are popular because shoppers perceive them as being low. We study whether this belief is justified using scanner price-data with over 98-million observations from a large US grocery-chain. We find that 9-ending prices are higher...

We study a regulation in Chile that mandates warning labels on products whose sugar or caloric concentration exceeds certain thresholds. We show that consumers substitute from labeled to unlabeled products—a pattern mostly driven by products that consumers mistakenly believe to be healthy. On...

This systematic review examines the changes in consumer behaviour patterns during the COVID-19 pandemic in developing countries. The review investigates the impact of the pandemic on purchasing patterns, the shift towards online shopping, altered preferences for essential goods and services,...

In this document we present an analysis on the use of cash as well as debit and credit cards in Colombia, emphasizing the historical evolution of its use. We also discuss some factors that explain the high use of cash that persists in the country. Additionally, using the first Oportunidades...

This study investigates how post-purchase service experiences affect customer satisfaction, and how customer satisfaction affects customer retention among online shoppers in Binh Duong province of Vietnam. Using surveys from 273 participants and Partial Least Squares Structural Equation Modeling...