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Emotional Integration and Advertising Effectiveness:Case of Perfumes Advertising

Alioui, Sonia Ktari - 2016

This paper examines emotions in advertising, its effects and functioning. Using an interview-based experiment on 256 … towards the ad and the brand. However, this process is true provided that consumers associate the perceived emotion to the …-specific variables, including their need for emotion, tolerance for ambiguity, their need for structure and need for cognition. …

Persistent link: https://www.econbiz.de/10011437129

Effects of In-Group Bias in a Gift-Exchange Transaction: A Theory of Employee Ownership and Evidence from a Laboratory Experiment

Bergstresser, Keith David - 2009

the results of a laboratory experiment designed to test both the assumptions and the predictions of the model described in … in the experiment. …

Persistent link: https://www.econbiz.de/10009450796

Consumer decision making in telecommunications

Harrison, Paul - 2011

mobile phone service. It also includes a quantitative experiment with 517 participants to examine, under close to real …

Persistent link: https://www.econbiz.de/10009483985

Markenführung in der Ernährungswirtschaft ; Brand Management in the Food Sector

Staack, Torsten - 2013

Persistent link: https://www.econbiz.de/10010353216

E-Branding: Markenführung im Internet : Evaluation von Internet-Marken unter dem besonderen Aspekt der Emotionalisierung

Pohl, Roland - 2004

Diese Magisterarbeit befasst sich mit Marken, die ausschließlich im Internet auftreten (E-Brands) sowie der Markenführung im Internet (E-Branding). Innerhalb dieses Rahmens wird eine Online-Befragung der wichtigsten Internet-Marken in Deutschland sowie eine Datenerhebung unter Internet-Nutzern...

Persistent link: https://www.econbiz.de/10009433650

Consumer misbehaviour during professional service encounters

Keeffe, Dominique Alexi - 2010

To date, consumer behaviour research is still over-focused on the functional rather than the dysfunctional. Both empirical and anecdotal evidence suggest that service organisations are burdened with the concept of consumer sovereignty, while consumers freely flout the ‘rules’ of social...

Persistent link: https://www.econbiz.de/10009438183

An investigation of relational contracting norms in construction projects in Malaysia

Faisol, Nasruddin - 2010

importance of the value and emotion-related dimensions in developing good relationships. A relationship development model was …

Persistent link: https://www.econbiz.de/10009461343

Three Essays on the Objective Function in Economics.

Goldstein, Daniel A. - 2007

This dissertation consists of three largely independent essays. The first finds a significant correlation between the price of crude oil and significant terrorist attacks by groups of Middle Eastern origin against Western nations. In particular, such terrorist attacks are considerably more...

Persistent link: https://www.econbiz.de/10009477300

Brand Personalities and Consumer-brand Relationships as elements of successful brand management

G?se, Katharina S. - 2011

The focus of this dissertation lies on the brand personality (BP) and the brand relationship concept. They represent two particularly important measures of brand equity. And more importantly, both concepts still lack a comprehensive understanding. Hence, this dissertation provides deeper insight...

Persistent link: https://www.econbiz.de/10009481017

The influence of gruesome evidence on juror emotion and decision making

Bright, David Anthony, Psychology, Faculty of Science, UNSW - 2008

affective processes by which gruesome evidence might influence juror emotion and decision making. Gruesome evidence presented …

Persistent link: https://www.econbiz.de/10009484184