Die vorliegende Dissertation untersucht in einer empirischen Analyse die strategische Interaktion von Tankstellen im Treibstoffeinzelhandel. Die Marktstruktur in diesem Sektor ist dadurch gekennzeichnet, dass es neben einer kleinen Anzahl großer Tankstellenketten eine beträchtliche Zahl an...

Based on the model of consumers' variety-seeking behavior introduced by Anderson et al. (1992), this paper derives a hedonic price function for a households' consumption bundle. The price a consumer pays for her consumption bundle reflects the values of the underlying attributes of goods...

Based upon the structure-conduct-performance approach the present paper analyses determinants of price-cost-margins over the business cycle for food industries in Germany, the USA as well as the Netherlands. Controlling for market structure variables, cyclical fluctuations in profitability are...

Price promotions are important marketing activities for (food) retailers; brand loyalty is a major requisite to foster brands' assets. Several theoretical papers have analyzed the relationship between price promotions and brand loyalty resulting in mixed or perhaps contradictory outcomes; only a...