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Die Verarbeitung von Gewinn- und Verlusterfahrungen in spezifischen Entscheidungs- und Spielsituationen
Schröder, Andreas - 2008
as well as descriptive decision and game theory have not provided yet a thorough theoretical treatment of these effects …. Therefore, this thesis develops first a theoretical fundament. It is based on the Cumulative Prospect Theory, which is extended … whereas a risk perception according to the Cumulative Prospect Theory has to be rejected. In multi-person-games the additional …
Persistent link: https://www.econbiz.de/10009467104
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The market for preferences
Earl, PE; Potts, J - 2004
Learning processes are widely held to be the mechanism by which boundedly rational agents adapt to environmental changes. We argue that this same outcome might also be achieved by a different mechanism, namely specialisation and the division of knowledge, which we here extend to the consumer...
Persistent link: https://www.econbiz.de/10009448633
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Markenführung in der Ernährungswirtschaft ; Brand Management in the Food Sector
Staack, Torsten - 2013
Persistent link: https://www.econbiz.de/10010353216
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Sind landwirtschaftliche Unternehmer bei Zinssätzen zahlenblind? – Erste empirische Ergebnisse –
Musshoff, Oliver; Hirschauer, Norbert; Wassmuss, Harm - 2009
Landwirte wechseln oft nicht von ihrer Hausbank zu einer anderen Bank, auch wenn diese bessere Konditionen bietet. Diese „Wechselträgheit“ kann zum einen in den Transaktionskosten des Wechsels begründet sein. Zum anderen kann sie aber auch das Ergebnis begrenzt rationalen...
Persistent link: https://www.econbiz.de/10009446408
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Learning to play best response in duopoly games
Wenzelburger, Jan - 2003
We consider a quantity-setting duopoly market where firms lack perfect knowledge of the market demand function. They use estimated and therefore misspecified demand functions instead and determine their optimal strategies from the corresponding subjective payoff functions. The central issue of...
Persistent link: https://www.econbiz.de/10009452463
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On the strategic use of attention grabbers
Kfir Eliaz; Ran Spiegler - Department of Economics, Brown University; Department … - 2011
[This item is a preserved copy. To view the original, visit http://econtheory.org/] When a firm decides which products to offer or put on display, it takes into account the products' ability to attract attention to the brand name as a whole. Thus, the value of a product to the firm emanates from...
Persistent link: https://www.econbiz.de/10009455285
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Toward Better Defining the Field of Agribusiness Management
Ng, Desmond W.; Siebert, John W. - 2009
, 1976) concept of bounded rationality, Penrose?s (1959) theory of the growth of the firm, and subsequently Barney?s (1986 …
Persistent link: https://www.econbiz.de/10009483593
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An Experimental Study of Executive Decision-making with Implications for Decision Support
Ow, Terence T; Morris, James G - 2010
Past research in the field of information systems has explored factors and conditions that are relevant to decision-making in many contexts. However, very little is known about how executives consider, weigh, and integrate these factors. One current school of thought holds that intuition and...
Persistent link: https://www.econbiz.de/10009484511
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Learning by trial and error
Young, H. Peyton - 2008
A person learns by trial and error if he occasionally tries out new strategies, rejecting choices that are “erroneous” in the sense that they do not lead to higher payoffs. In a game, however, strategies can become erroneous due to a change of behavior by someone else. Such passive errors...
Persistent link: https://www.econbiz.de/10009441532