Online advertisements are increasingly becoming an attractive channel for advertising. Pricing for online ads has evolved over time, and different auction-based policies are employed by website publishers to sell online ads. In this paper, we analyze, under different scenarios, the following...

Management of brand equity has come to be viewed as critical to the optimal long-term performance of a brand. In the first essay of this dissertation, we present a methodology for estimating, tracking, and managing brand equity using store-level scanner data. We estimate brand equity using a...

In today's business environment, customer retention is one of the cornerstones of a firm's effort to manage its customers. As one of several strategies to increase customer retention, firms may cross-sell other products to the customer, perhaps offering the products as a bundle. This thesis...

Forward-looking behavior of consumers is important for modeling consumer response to promotions of frequently purchased consumer products as well as manufacturer's optimal promotion schedule. The first essay studies consumer's promotion timing expectations and promotion response. In previous...

Given that information technology (IT) security has emerged as animportant issue in the last few years, the subject of securityinformation sharing among firms, as a tool to minimize securitybreaches, has gained the interest of practitioners and academics. Topromote the disclosure and sharing of...

My dissertation examines the effect of several changes occurring in the retail environment. In the first essay, I study competition among retail formats. I examine the phenomenon retailers call channel blurring: consumers moving their purchases from channels traditionally associated with that...

Both theoretical and empirical evidence suggest that, in markets with standards competition, strong network effects can make the strong grow stronger and even "tip" the market towards a single, winner-take-all standard. We theorize that the presence of conversion technologies will reduce the...

Tunneling behavior, which is defined as the transfer of assets and profits out of a firm for the benefit of the firms controlling shareholders, has become the focus of increasing attention in the theoretical and empirical literature. There are some corporate governance procedures, however, that...

Product bundling is a business strategy that packages (either physically or logically), prices and sells groups of two or more distinct products or services as a single economic entity. This practice exploits variations in the reservation prices and the valuations of a bundle vis-à-vis its...

Informational assumptions are an important aspect of the study of auctions in economictheory. However, there has been limited research into how the assumptions made by theoristsimpact their results. I explore two different aspects of the information available to biddersin auctions. The...