Product innovation is vital to ongoing brand equity and has been responsible for revitalizing many brands, including … form of innovation available to a firm, surprisingly no study has sought to bridge this gap. This study aims to address … this issue by, first, building a typology of the innovation practices underpinning differently positioned brands and …

) increases on the strategic emphasis placed on innovation, both product and process, positively impact the prominence managers … place on IT; (2) the impact of innovation (both product and process) on performance (both profitability and growth) is …

Innovation is internationally recognized as an important source of competitiveadvantage. It was the aim of this … analysis was conducted on the data collectedin order to establish what the key drivers of innovation are.Although the factor … drivers of product andservice innovation in South African firms. …

innovation and technological change when undertaking new product development. Focusing on the management of technology, it will … straightforward. Innovation is a complex process shaped not only by the firm's internal environment, but also by the interactions that … appreciate the value of these interactions in promoting innovation. However, for those involved in innovative new product …

Innovation and new product development (NPD) are critical to firm success and are often cited as means to a sustained … competitive advantage. Unfortunately, the question of which innovation programs to pursue and how they should be funded is not … analysis of the firm's total R&D investment and we show how R&D intensity (the percentage of revenue that is reinvested in R …