Abstract Consumers make mistakes when facing complex purchasing decision problems but if at least some consumers disregard any offers that is difficult to compare with others then firms will adopt common ways to present their offers and thus make choice easier. We design an original experiment...

Abstract Firms can exploit consumers' mistakes when facing complex purchasing decision problems but Gaudeul and Sugden (2012) argue that if at least some consumers disregard offers that are difficult to compare with others then firms will be forced into adopting common ways to present their...

We present novel evidence on the nexus between alcohol intake and trust at a large cultural gathering event. Throughout six editions, we interviewed nearly 2,000 attendees and collected an objective measure of alcohol intake (Blood Alcohol Concentration, BAC) using electronic breathalyzers and...