The focus of this dissertation lies on the brand personality (BP) and the brand relationship concept. They represent … two particularly important measures of brand equity. And more importantly, both concepts still lack a comprehensive … understanding. Hence, this dissertation provides deeper insight in how two manage and measure BP and how to build strong consumer-brand …

issues. There has been made in summary „The theoretical value of the brand-building model for the buyer“. In the second part … of the work it has been done the JSC „Eternit Baltic“ brand value enhancing solutions studio. According to it and a …“ buyers estimate the brand value of 1, i.e. it perceived benefits of their costs. It has been identified that the JSC „Baltic …

The South African breakfast market consists of several brand products for cereal products, and some of the products are … they feel are relevant to them or that have met their needs acceptably in the past. If brand loyalty were a random event … defining brand loyalty. Such loyalty requires that statements of bias be accompanied bybiased purchasing behaviour.The study …

is increasing in today‘s market - it is very important to have a strong brand for the company which will distinguish it … from competitors’ products. Only a strong and properly chosen brand name can attract new customers and help to make them … ascertain which factors affect the brand loyalty. Tasks: to analyze a link between a brand name and consumer loyalty; to …

missing. For instance there is not yet a thorough definition of the term brand. This paper therefore tries to holistically … describe what characterizes the 'brand' phenomenon. A thorough look into history is crucial for a better understanding of the … brands, which reflects the main traits of the brand character as well als its complex interactions within and with its …

saturation, with ownership rates in urban households reaching 92%. Rural markets continue to grow from a much lower base. As a …

-cost greenhouse gas emission offsets.” AF GHG emission mitigation is sensitive to saturation of sequestration sinks. This research … finds that ignoring saturation characteristics leads to a severe overestimate of mitigation potential with estimates being …