Coltman, T.; Devinney, T. M.; Midgley, D. F.; Venaik, S. - 2008
model. Use of an incorrect measurement model undermines the content validity of constructs, misrepresents the structural …This paper presents a framework that helps researchers to design and validate both formative and reflective measurement … concern constructs that are fundamental to theory-building in these disciplines, and constructs that most scholars measure …