Purpose – Explores the retail internationalisation activities of consumer co-operatives. Findings – A survey of the available information on these internationalisation activities shows that they have been restricted to a relatively small number of co-operatives and that the ‘failure’...

This research began with the question: why is the retailer brand market share of Tesco Korea higher than that of local Korean retailers? Of the foreign grocery retailers who have expanded into Korea, Tesco has achieved the most outstanding performance, with the highest retailer brand share in...