Place branding has become a major focus of operations for destination marketing organisations (DMO) striving for differentiation in cluttered markets. The topic of destination branding has only received attention in the tourism literature since the late 1990s, and there has been relatively...

The business events sector is recognised as a high-yield component of the tourism industry with direct connections to other key areas such as trade, foreign affairs, education, science, training and communications. It has great potential for further expansion. A major study on Australia’s...