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Purpose – The purpose of the paper is to describe the impediments to information technology (IT) adoption and possible solutions in the context of business relationships by drawing on case studies conducted in both Australia and Finland in the heavy manufacturing sector....
Persistent link: https://www.econbiz.de/10009440777
The present paper examines the issue of whether interpersonal relationships are critical for global marketing of industrial products. The fields of relationship marketing, IMP group research, sales research, and network theory have stressed the importance of interpersonal relationships in the...
Persistent link: https://www.econbiz.de/10009459651
The last major study of sales performance variance explained by salespeople attributes was by Churchill et al. (1985). They examined the effect of role, skills, motivation, personal factors, aptitude, and organizational/environmental factors on sales performance-factors that have dominated the...
Persistent link: https://www.econbiz.de/10009459815