present the firstanalysis of this hybrid advertising auction setting. The conventionalwisdom is that brand advertisers (e … bidding forclicks and bidding for impressions. The analysis implies that sellersof online advertising (a) may sometimes prefer …

(TOR). TOR can help researchers and marketing managers by explaining how consumers may interpret visuals in advertising …. TOR explains why some visuals thought to be unconnected with the product become relevant in advertising. This study makes … is used to provide greater explanatory power of consumers' interpretation and response to advertising visuals than what …

The retail sector spends millions of dollars each year advertising to consumers. This is a considerable investment for …

The purpose of this study was to determine what the critical factors are to an airline’s financial turmoil, leading … ultimately to a bankruptcy filing. Over the past decade, the airline industries’ performance has been dismal, leading to 20 …

the airline. The problem of the research: Insufficient attention to the service quality of the airline. The aim of the …

important for an airline to get a complete understanding about their operating cost structure. The aim of this study is to … suggest an airline of actions to reduce their operating cost and will differentiate the cost structures of Low Cost Carriers … suggest economies of scale for the airline, which is to have higher number of aircraft to reduce cost. …

airline industry. The analysis of airline data from the top 500 airport-pairs during the period 1993-2003 shows that … carrier financial condition and entry decision indicates the important role of financial structure in airline entry. …