This paper suggests that the innovation process has intensified as a result of the application of new digital technologies. These technologies that simulate, model and integrate, intensify the innovation process through facilitating economy of effort and definiteness of aim. Of all the many...

As with all new ideas, the concept of Open Innovation requires extensive empirical investigation, testing and development. This paper analyzes Procter and Gamble's 'Connect and Develop' strategy as a case study of the major organizational and technological changes associated with open...