In this article we draw upon the social theory of Michel Foucault to explore the neglected tension between … normalization and differentiation in corporate branding. The mainstream response within the corporate marketing literature to … would lead managers to strive for the singular identity that represents the ideal compromise between differentiation and …

firm to differentiate, and that this effectmay be moderated both by innovation, which also drives firm differentiation, and … performance most strongly affects performancein low-innovation firms and in industries with little differentiation. …

Product differentiation is a competitive business strategy whereby firms attempt to gain a competitive advantage …. Airlines have employed several differentiation strategies to gain a competitive advantage over other airlines in order to … than test theory.The unit of analysis was international airlines (single unit of analysis). Four major airlines were chosen …

In this master’s work are formulated the definitions of wage and it‘s differentiation, analyzed and organized … to income differentiation. Discussed main economical factors that influence wage differentiation. Made a detailed …, also assessed the potential reduction of wage differentiation. The research hypothesis that during the economic upturn wage …

wage, factors determining amount of wage and differentiation thereof. Also, the methodology which is applied for analysis … of wage differentiation is grounded theoretically. In the second part change of minimum wage and relation thereof to … sectors of economical activity. The major factors determining wage differentiation in the Baltic states are analyzed, inter …

of dwellers’ income level, structure and differentiation; formation of the system related to the personal income and … differentiation of its main factors.The hypothesis based on both theoretical and practical planes states that the absolute equality of … of the paper involves the analysis of dwellers’ disposable income level, structure and the tendencies of differentiation …