The study examined the determinants and impacts of menu choice (familiar food versus novel food) in an authentic Chinese restaurant setting. A conceptual model is built to explore the linkages between determinants (perceived risk taking, physical environment, and service quality) and outcome...

This study proposed a conceptual model to examine how customers’ perceptions of physical environment influence disconfirmation, customer satisfaction, and customer loyalty for first-time and repeat customers in upscale restaurants. Using a structural equation modeling analysis, this study...

In order to improve the security of customer data, the credit card companies have come together to create a security standard, called Payment Card Industry Data Security Standard (PCI DSS), which involve mandatory requirements for merchants that accept credit card transactions. All restaurants...

Payment card transactions have become an essential part of hotels operations. The purpose of this study is to explore the procedure, approximate the cost, and describe the real-life hotel experience of becoming PCI-compliant in order to provide guidelines and approximate expenses for recently...