This work assesses innovation diffusion models and their application in marketing management. Its two principal aims … are: (1) to give an overview of existing innovation diffusion models and (2) to develop a new and improved model. A new … classification approach is proposed. The classification methodology bases on typical assumptions made in innovation diffusion models …

level of resources applied to IT. Innovation-diffusion-theory helped understand why IT implementation has progressed at a …

betriebliche Kommunikationsprozesse entstehen und aufgezeigt, wie die Informationstechnik die Leistungserbringung unterstützen kann. …

the General-purpose technology (GPT) theory and weakness in methodology. Thus, the first step is to build a new framework … of measuring ICT spillover effects to solve the problems from the existing studies.The main ignorance of the GPT theory … variables on efficiency and the linear and concavity assumptions on the frontiers without taking account of ICT as a GPT. The …

The importance of green innovation management is growing in practice and academia likewise. To our knowledge, a recent … innovation” and provide an overview of the existing body ofliterature in the field of green innovations identifying the most … environmental innovation are used largely synonymously while the notion ofsustainable innovation broadens the concept and includes a …

SMEs new arenas to engage in what we may call are “global innovation” activities so as to gain, retain, and further … strengthen the competitive position. This pressure to go for global innovation is enhanced by given socio-demographic factors, e … carried out in the Metropolitan Region of Hamburg in Germany to identify barriers to innovation in selected industries and to …

inextricably connected with both business- and economics-driven dimensions of innovation. In fact, the phenomenon of a foreign …-owned R&D facility implies that a company innovation system must in some way integrate with a regional innovation system. A … enabling a comparison of these innovation environments. The second step was to examine the characteristics of the foreign …