Electronic retail firms experience high customer turnover, frequent customer switching and complaint behavior which can be attributed to their focus on immediate brand sales with minimal focus on customers’ individual personalities and value perception. The study examined the moderating effect...

The aim of this paper is to explore how retail store image is perceived by consumers from different cultural backgrounds and with different degrees of awareness and experience of the retailer. The subject is IKEA, a retailer recognized as having a global approach to the markets in which it...

Purpose: This paper identifies those attributes of created and evolved retail agglomeration formats that have a substantial impact on overall attractiveness from the consumers’ point of view. From an agglomeration management perspective primary areas of concern are identified and suggestions...

Purpose – The purpose of the paper is to identify store format attributes that impact on store format choice when consumers conduct fill-in or major trips to buy groceries. By doing so, we take intoconsideration that consumers patronise multiple (store based) formats depending on the shopping...

Die Untersuchung stellt den Textileinzelhandel in der Bundesrepublik Deutschland in tierfer Untergliederung im Rahmen seines Umfeldes das. Ziel der Darstellung ist die Erfassung der den Strukturwandel seit den siebziger Jahren dominierenden Entwicklungen.

A myriad opinions has been propounded to explain how“cyberspace” can be exploited by commercial organisations.For the most part they are speculative, visionary orpromotional. This work seeks to redress the balance byfocusing on the utilisation of the Internet within the UKretail sector and...

Purpose – The last ten years have seen a gradual withdrawal of retail facilities frommany local areas and the consequent growth of ‘shopping deserts’, resulting in socialand health disbenefits. This paper examines the potential for e-shopping to fill thevacuum and to assist disadvantaged...

Purpose – This paper examines the purchase intentions of online retail consumers,segmented by their purchase orientation.Design/methodology/approach – An e-mail/web survey was addressed to a consumer panelconcerning their online shopping experiences and motivations, n = 396.Findings – It...

Mit einer fundierten und umfassenden Darstellung des internationalen Marketing-Managements, wendet sich dieses Buch sowohl an Studierende als auch an Praktiker. Es behandelt ausführlich die internationalen Aspekte der Marketing-Planung, des Marketing-Controlling und der Marketing-Organisation...