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Planung, Steuerung und Kontrolle leistungsbezogener Konditionen - Eine empirische Analyse zwischen Industrie und Lebensmittelhandel

Bendl; Harald - 2000

Konsumentenverhalten sowie der verstärkte Einsatz betriebswirtschaftlicher Methoden und Instrumente bieten weitere Potentiale zur … customers (e.g. Efficient Consumer Response initiatives).The industry has only recently realized that current rebate practices … should be reconsidered and that rebate systems require a complete overhaul. Most importantly, rebate systems should be linked …

Persistent link: https://www.econbiz.de/10009467512

Generation Adjusted Discounting in Long-term Decision-making

Bayer, Stefan - 2000

Wir analysieren die Vorgehensweise bei der Diskontierung langfristiger Projekte. Unsere Untersuchungen zur reinen … formulation of an adjusted OLG-discounting method (GAD) of consumption units, taking into consideration intra- and …

Persistent link: https://www.econbiz.de/10009475364

Sequential Search With Ordinal Ranks and Cardinal Values: An Infinite Discounted Secretary Problem

Palley, Asa Benjamin - 2009

We consider an extension of the classical secretary problem where a decision maker observes only the relative ranks of a sequence of up to N applicants, whose true values are i.i.d. U[0,1] random variables. Applicants arrive according to a homogeneous Poisson Process, and the decision maker...

Persistent link: https://www.econbiz.de/10009450709

Nonstationary brand variables in category management: A cointegration perspective

Jiang, James J.; Zhong, Maosen; Klein, Gary; Chen, H. G. - 2004

Category-management models serve to assist in the development of plans for pricing and promotions of individual brands. Techniques to solve the models can have problems of accuracy and interpretability because they are susceptible to spurious regression problems due to nonstationary time-series...

Persistent link: https://www.econbiz.de/10009447905

Economic Foundations of Retailer Price Promotion: It’s All Incremental

Rengifo, Erick; Jetta, Kurt A; Salvatore, Dominick - 2016

This paper states that under several conditions that completely apply to CPGs, incremental retail sales generated by promotional price discounts are entirely incremental to the promoting manufacturer, the promoting retailer and the category, overall. In general, and as observed examining...

Persistent link: https://www.econbiz.de/10011531815

Markenführung in der Ernährungswirtschaft ; Brand Management in the Food Sector

Staack, Torsten - 2013

Persistent link: https://www.econbiz.de/10010353216

Preispromotionanalysen in Vertriebslinien des Lebensmitteleinzelhandels : dynamische Kategorieeffekte und Einflussfaktoren

Tobias Maria Günter - 2007

Die Analyse der Wirkung von Verkaufsförderungsmaßnahmen auf den Absatz oder Erlös von Konsumgütern gehört zu den mit am meisten erforschten Problemkomplexen in der quantitativen Marketingforschung. Allerdings untersuchen die Mehrzahl der Arbeiten lediglich die kurzfristigen Wirkungen von...

Persistent link: https://www.econbiz.de/10009428984

Analisis Pengaruh Bauran Promosi Terhadap Dana Simpanan Produk Inovatif SHAR-ENasabah Bank Muamalat Indonesia Cabang Medan

Barus, Enny Segarahati - 2011

to understand and analysis the affect of prize and product exibition to the sales promotion policy.The theory of …

Persistent link: https://www.econbiz.de/10009464240

An investigation of the impact of promotions on across-submarket competition

Kannan, P.K.; Yim, BCK - 2001

There is a recent trend among manufacturers of consumer packaged goods such as Proctor & Gamble to eliminate sales promotions and replace them with everyday low prices on their products. The objective of this study is to investigate whether and how such a significant change in promotional...

Persistent link: https://www.econbiz.de/10009471385

Pardavimų skatinimo taikymas vartotojų lojalumo formavimui

Bakanauskas, Arvydastestas; Pilelienė, Lina - 2008

Straipsnyje teoriniame lygmenyje analizuojamos bei pagrindžiamos vieno iš organizacijos taikomo rėmimo komplekso elementų – pardavimų skatinimo – taikymo vartotojų lojalumo formavimui galimybės. Teoriniame lygmenyje pagrindžiamas vartotojų lojalumo traktavimas vienu iš...

Persistent link: https://www.econbiz.de/10009478212