This paper reports on a recent study aimed at identifying the key factors influencing the development of the construction industry. From a list of 62 variables identified in earlier studies, a questionnaire survey was conducted. This quantitative study elicited views from 76 respondents and...

This study researches the topic creating customer value in an educational environment. Two objectives are set, namely to measure the student service levels of the selected secondary schools, and then to determine if any differences exist between student perceptions and student expectations. The...

This study researches the topic customer service of convenience sores. Two objectives are set, namely to measure the customer service levels of convenience stores, and then to determine if any differences exist between customer perceptions and customer expectations.The literature review covers...

During the last decade much research has been done on consumer perceptions in the so-called pure services with scant attention being devoted to the analysis of retail services associated with the marketing of goods. However, in recent years the service quality debate received much attention and...

Switching costs has been recognised as a primary reason why dissatisfied customers stay with their suppliers. While a validated multidimensional scale of switching costs exists in a business-to-consumer context, there has been little empirical research effort devoted to operationalising...

This study identifies, tests and modifies factors for effective corporate online communication using a marketing public relations (MPR) perspective. An MPR perspective entails an integrated cross-disciplinary approach with a strong product and/or service focus. The need for the study is...

This dissertation consists of three essays. Chapter II uses the method of structuralfactor analysis to study the effects of monetary policy on key macroeconomic variablesin a data rich environment. I propose two structural factor models. One is the structuralfactor augmented vector...