Ausgehend von der Feststellung, dass die Nutzenwahrnehmung durch den Konsumenten eine maßgebliche Größe zur Erklärung seines Konsumverhaltens ist, ist es Ziel dieser Arbeit, einen Markenführungsansatz zu entwickeln, welcher die Nutzendimensionen als Ankerpunkt für die Priorisierung von...

[This item is a preserved copy. To view the original, visit http://econtheory.org/] This paper studies the price-setting problem of a monopoly that in each time period has the option of failing to deliver its good after receiving payment. The monopoly may be induced to deliver the good if...

This dissertation comprises three individual chapters. Chapter Two examines how free riding across neighbors influenced the diffusion of color television sets in rural China. Chapter Three tests for asymmetric information between a firm’s management and other investors concerning its patent...

The dissertation studies a model of an economy which produces and exportsdurable goods. It analyzes the optimal monetary policy for such a country.Generally, monetary policy has a bigger economic effect on durable goods relative tonon-durable goods because durable goods can be stored and...

This dissertation studies the roles that durable goods play in open economy macroeconomics. The three essays examine if and how durable goods improve the ability to understand business cycle features.The first essay shows how investment behavior and international risk sharing, two business cycle...

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This paper investigates customer perceptions on three key logistics outsourcing decisions: why to outsource, what to outsource and how to manage satisfaction within third party logistics providers (3PLs) partnerships. In addition to an analysis of the current literature, a Europe-wide postal and...

This paper analyses the branding strategy of a leading French food producer in the fast growing Chinese market. The company, Danone Group (DG), has long been operating internationally with success. However, like several multinational enterprises, its initial entry into China was a failure....