Chen, Kong-Pin; Liu, Yu-Sheng; Yu, Ya-Ting - 2012
The paper empirically studies why the sellers of identical commodities adopt dier- ent auction formats in the online … auction, and the consequences thereof. We postulate that the sellers adopt dierent auction formats because of the dierences in …'s choice between three auction formats: xed-price, buy-it-now (BIN), and pure auctions. We then estimate the dierences in sales …