there is a dearth of research on their use of Twitter. The current study, therefore, examines global brands with a Twitter … offers the perspective that Twitter serves not only as an optimal vehicle for disseminating corporate information but also as …

local tourism. From an empirical point of view, promotion of rural tourism via Facebook and YouTube represents an easy …

expressed. Kahneman and Tversky's Prospect Theory (1979) explains many of these "framing" effects as shifts in the point of …

by a combination of an active financial marketing by the banks and the framing effect. …

Die vorliegende Bachelorarbeit behandelt die Marketing-Möglichkeiten des sozialen Netzwerkes Facebook für den VfL von … Facebook können neben text-lichen Informationen auch Bilder inklusive Beschreibungstext und Link pu-bliziert werden, die dem …-ser Arbeit sollen die Auswirkungen dieser Marketing-Maßnahmen, also dem Bewerben der Artikel auf Facebook, analysiert werden …

Popular online social network sites (SNS) such as Facebook and Bebo are technological platforms that are posing … critically analysing the issues surrounding the failed launch of Facebook’s advertising tool Beacon. Beacon is an interesting …

Most of the debate about online social networking sites, such as Facebook, has thus far revolved around questions of … ‘Facebook debate’ in terms of two main considerations: the access to and the control of personal information posted online. …

of social networking sitesperceive a greater depth of communication on Facebook and have a more accurate perception …