This study provides a comprehensive analysis of customer retention strategies in the e-commerce fashion business in the United Kingdom, focusing on a case study of Primark. With the increasing trend of online shopping, customer retention has become a critical factor for the success of e-commerce...

In global advertising ‘humor’ is the most effective emotion used in advertising compared to other emotional appeals. Advertisers and researchers more interested in Humor in advertising for more than 100 years. But there is no review paper for Impact of humor in advertising till twenty two...

This study determined the factors that affect business innovation of micro, small and medium enterprises (MSMEs) in Davao del Sur. Data were gathered from owners and proprietors of 88 microenterprises, 61 small enterprises and 52 medium enterprises registered and are operational within the...

A majority of organized brick-and-mortar lifestyle retailers in India believe that the brick-and-mortar retailing model ensures economies of scale as they keep opening new stores. Having more stores might help retailers to gain product sourcing advantages in addition to generating additional...

The research study explores the significance of Search Engine Optimization (SEO) and Search Engine Marketing (SEM) in enhancing brand visibility within the context of the E-commerce industry. In today's competitive digital landscape, having a strong online presence is imperative for E-commerce...

In response to the evolving digital landscape, this report unveils a strategic marketing approach to enhance the usability of Asda's website for the influential Gen Z and Millennial demographics. Rooted in qualitative research, the study employs interview questions as a powerful data gathering...