Companies and capitals may face different variants of European markets, being necessary to classify these markets by establishing their importance within the whole strategy of the company. Another goal is the wish to cover as many of these markets as possible under maximum efficiency conditions...

We develop a model of household demand for frequently purchased consumer goods that are branded, storable and subject to stochastic price fluctuations. Our framework accounts for how inventories and expectations of future prices affect current period purchase decisions. We estimate our model...

This paper aims to explore the relevance of the Theory of Argumentation TA in the complex area of financial reporting. Specifically, we investigated the scope of the phenomenon of persuasion in advertising. It examines advertisements in publications notable economic movement in Colombia. The...

This paper aims to explore the relevance of the Asymmetric Information and the Theory of Argumentation TA in the complex area of financial crises. Specifically, we investigated the scope of the phenomenon of persuasion in advertising. It examines advertisements in publications notable economic...

Individuals and asset managers trade aggressively, resulting in high volume in asset markets, even when such trading results in high risk and low net returns. Asset prices display patterns of predictability that are difficult to reconcile with rational expectations–based theories of price...

This study investigates the adoption of mobile payment services during and after the COVID-19 pandemic in Vietnam, aiming to provide insights into the evolving landscape of digital transactions. Through surveys, interviews, and analysis of secondary data, the study examines adoption trends,...

The evolving nature of Digital Technologies and the continuous diffusion and adoption of innovative technological tools and applications, provide challenging research and business opportunities. Following these evolutions, this study explores the role of Digital Technologies in Integrated...

In an ever-changing environment, technological progress is at the frontline. Through European-funded projects, research is conducted in various fields, aiming to tackle Europe’s biggest challenges in various sectors. In the course of materializing these new advancements, exploitable outcomes...

The purpose of this paper is to examine the importance of WhatsApp and Facebook advertisement on small business startups in Nigeria. Small and medium enterprises (SMEs) is widely belied to be an essential ingredient for economic growth, the performance of current policies are identified and...