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Digital Consumer Behavior in E-commerce: A Study of Amazon and Temu's Customer Purchase Decision-Making Processes in the UK and the USA.

Ologunebi, John; Taiwo, Ebenezer; All, Kazeem - 2024

This research investigates digital consumer behavior in e-commerce through a comparative case study of Amazon and Temu's customer purchase decision-making processes in the UK and USA. As e-commerce continues to revolutionize retail landscapes, understanding the nuances of consumer behavior...

Persistent link: https://www.econbiz.de/10015214685

Sales Personnel Attrition Control and Retention – An Integrated Framework for Lifestyle Retailers in India (RSPR-LS)

H. R., Ganesha; Aithal, Sreeramana - 2020

A majority of organized brick-and-mortar lifestyle retailers in India believe that the cost of Sales Personnel (SP) attrition is insignificant, and this belief has made lifestyle retailers ignore the importance of SP attrition control and retention activities (SACR). Mathematically it may be...

Persistent link: https://www.econbiz.de/10015218365

Theory of Brick-and-Mortar Retailing in India (ToR-b)

H. R., Ganesha; Aithal, Sreeramana - 2020

Brick-and-mortar (B&M) retailers in India are constantly devoting their time, effort, energy, and money in discovering and adopting retailing theories, models, and frameworks that are practiced by the B&M retailers in the developed countries that have matured markets and consumers. This is a...

Persistent link: https://www.econbiz.de/10015218366

Предпринимательство и маркетинг

Sidorchuk, Roman - 2009

This article analyzes the relationship marketing and entrepreneurship. Marketing considered as an integral part of entrepreneurship. Commit role in relationship marketing and entrepreneurship innovation. The role of marketing in the search for potential market demand of innovation as the scope...

Persistent link: https://www.econbiz.de/10015219365

Mediating effects of broadband consumers’ behavior in India

G, Thiagarajan; Nakkeeran, Senthilkumar; Arockiasamy, … - 2010

Internet usage is rapidly growing in areas like cosmopolitan cities, semi-urban cities in India. I-enabled services … seek superior internet access like broadband, WiMax is likely to replace traditional broadband and dial-up access soon …. Interestingly, reforms in telecom sector are taking place at a rapid pace in India. Many private players started internet services …

Persistent link: https://www.econbiz.de/10015224342

Advertising value of mobile marketing through acceptance among youth in Karachi

Syed Akbar, Suleman; Azam, Rehan; Muhammad, Danish - 2012

The purpose of this paper is to investigate the key influencing factors towards mobile marketing acceptance among youth in Karachi. It further analyzes the impact of mobile marketing acceptance on its advertising value. To achieve the objective of this study a convenient sample of 247...

Persistent link: https://www.econbiz.de/10015234374

Digital Marketing Strategies, plan and implementations: A case study of Jumia Group and ASDA Uk.

Ologunebi, John; Taiwo, Ebenezer - 2023

The rise of digital marketing has dramatically changed how brands promote themselves and engage with customers, as Chaffey and Ellis-Chadwick discussed in their 2019 research. This article thoroughly explores "Digital Marketing Strategies, Planning, and Implementation," aiming to provide a...

Persistent link: https://www.econbiz.de/10015270801

The Importance of SEO and SEM in improving brand visibility in E-commerce industry; A study of Decathlon, Amazon and ASOS.

Ologunebi, John; Taiwo, Ebenezer - 2023

The research study explores the significance of Search Engine Optimization (SEO) and Search Engine Marketing (SEM) in enhancing brand visibility within the context of the E-commerce industry. In today's competitive digital landscape, having a strong online presence is imperative for E-commerce...

Persistent link: https://www.econbiz.de/10015271002

The marketing strategy to increase Gen Z and Millennials' usability of Asda's website: A case study of ASDA Uk

Ologunebi, John - 2023

In response to the evolving digital landscape, this report unveils a strategic marketing approach to enhance the usability of Asda's website for the influential Gen Z and Millennial demographics. Rooted in qualitative research, the study employs interview questions as a powerful data gathering...

Persistent link: https://www.econbiz.de/10015271132

Aspects and Importance of Digital Media in Pakistan

Abdur Raheem, Syed; Akber, Fahad; Hashmi, Umair - 2013

Digital Media has gained importance over the years, around the world. It has created impact in Pakistan too. This paper draws comparison in usage and impact of Digital Media in developed worlds with Pakistan and identifies the flaws, the potential and scope of digital media in Pakistan. Pakistan...

Persistent link: https://www.econbiz.de/10015236767