Corporate brands are shrouded in a “fog of complexity” (Balmer, 2001). Whilecomplexity, as a defining characteristic of corporate brands, cannot belegitimately avoided this, we suggest, is not true of the fog. A focus onconstituent elements, indicative of reductionism, is evident in much...

The applicability of complex systems theory in economics is evaluated and compared with standard approaches to economic theorising based upon constrained optimisation. A complex system is defined in the economic context and differentiated from complex systems in physio-chemical and biological...

In this article, the goal is to offer a new research agenda for evolutionary macroeconomics. The article commences with a broad review of the main ideas in the history of thought concerning the determinants of economic growth and an introduction to the evolutionary perspective. This is followed...