The study uses the 2005 Nielsen Homescan panel data to estimate price premiums and discounts associated with product attributes, market factors, and consumer characteristics, focusing on the organic attribute for five major fresh fruits and five major fresh vegetables in the United States. The...

The objective of this study was to determine the economic impact on the United States of removing tariff barriers on imports of concentrated orange juice and tomato paste from South America. The study highlighted an agglomeration model of industry location recognizing imperfect competition and...

Abstract The objective of this study is to determine the elements that play an important role on consumer’s buying behavior. The purpose of this research is to find out the main important factors related with the packaging effect, which are driving the success of a brand. Companies in order to...

Billboard advertising is an outdoor advertising used by companies in open areas where a high traffic is found, exposed to passing pedestrians and drivers. Billboards are very visible in selected market segments which is expected to have its communicative effect on consumers. The study tries to...

Billboard advertising is an outdoor advertising used by companies in open areas where a high traffic is found, exposed to passing pedestrians and drivers. Billboards are very visible in selected market segments which is expected to have its communicative effect on consumers. The study tries to...

Abstract The objective of this study is to determine the elements that play an important role on consumer’s buying behavior. The purpose of this research is to find out the main important factors related with the packaging effect, which are driving the success of a brand. Companies in order to...