In recent years, there has been an influx of marketing campaigns that feature female empowerment messaging … little research evaluating the effectiveness of Femvertising from a marketing perspective. In an online study using a between …

critique from a number of developmental and marketing perspectives. We argue that instead of focusing on untapped low …

segmentation is through analysis of consumer preference structures - an approach which is glaringly absent from most marketing … texts, not least because of the difficulty of developing practical approaches which can generate effective marketing … Analysis for Marketing. The definitive publisher-authenticated version Muriel Wilson-Jeanselme, Jonathan Reynolds. "The …

follow an ethnocentric approach when planning marketing activities and customer service initiatives for Asian customers. To … Asian markets, there is an urgent need to empirically assess patron behavior and the attendant casino marketing adaptations … marketing strategies adapted to each casino's market structure and macro-environment. Regardless of context, this systematic …

relationship with customers' willingness to recommend to others was relatively weak. This finding has important marketing …

explaining consumer preferences and buyingmotives, which is of great importance for marketing practice.Personal values that are … of great importance for marketing strategies. If thereare differences between the personal values of consumers who are … marketing strategies, which should incorporate culture- specific productcognition.The following aspects of this issue will be …