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Alternative explanations of online repurchasing behavioral intentions: A comparison study of Korean and UK young customers
Ha, H; Muthaly, S; Akamavi, R - 2010
Purpose: This study sets out to employ a cross-cultural perspective to explore alternative explanations in the development of the online repurchase intentions model. Design/methodology/approach: The proposed constructs of alternative models deal with key online consumer behavior variables such...
Persistent link: https://www.econbiz.de/10009481610
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Markenführung in der Ernährungswirtschaft ; Brand Management in the Food Sector
Staack, Torsten - 2013
Persistent link: https://www.econbiz.de/10010353216
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ALTERNATIVES OF REDUCING COSTS OF PROMOTION ACTIVITY IN THE TOURISM FIELD
CONDRATOV, Iulian; FÄ‚DUR, Mihaela - 2012
The touristic industry was seriously affected by the economic crisis. It started to be clear from the end of 2008, and from the beginning of 2009 the indicators of touristic demand showed considerable discounts. The present work treats aspects related to the manner in which Internet led to the...
Persistent link: https://www.econbiz.de/10011316160
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ALTERNATIVES OF REDUCING COSTS OF PROMOTION ACTIVITY IN THE TOURISM FIELD
CONDRATOV, Iulian; FĂDUR, Mihaela - 2012
The touristic industry was seriously affected by the economic crisis. It started to be clear from the end of 2008, and from the beginning of 2009 the indicators of touristic demand showed considerable discounts. The present work treats aspects related to the manner in which Internet led to the...
Persistent link: https://www.econbiz.de/10015336116
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SOCIAL MEDIA IN THE ACTIVITY OF ACCOMMODATION UNITS. THE CASE OF BUCOVINA REGION
COSTEA, Mihai; HAPENCIUC, Cristian Valentin; BEJINARU, … - 2018
The changes intervening in the information technology field, especially in the Web 2.0 terms, have activated the communication, promotion and collaboration between suppliers, business partners and consumers of touristic services alike. All these changes led to the development of new marketing...
Persistent link: https://www.econbiz.de/10015336296
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EVALUATION OF THE WEBSITES OF THE FIRST-CLASS RESTAURANTS IN TERMS OF DESIGN AND MARKETING ACTIVITIES
Güdük, Tanju; Uca, Selda - 2017
website is low among the restaurants included in the research sample. It has been found that although certain basic features …
Persistent link: https://www.econbiz.de/10015336598
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TOURISM WEBSITES CHARACTERISTICS IN A COUNTRY WITH SMALL INTERNET USE - CASE STUDY OF SERBIA
STANKOV, Uglješa; ĆURČIĆ, Nevena; VUKOSAV, Svetlana; … - 2009
Web is the powerful tool for tourism industry in economically developed countries. That mostly implies high website … quality, use of Internet promotion techniques and good management of website distribution elements. However, what kinds of … credibility, presentation and type of website content, visibility and search engine rank. The main method used in this research is …
Persistent link: https://www.econbiz.de/10015336790
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ONLINE VISIBILITY OF THE TOURISTIC SUPPLY IN SUCEAVA COUNTY
STANCIU, Pavel; COSTEA, Mihai - 2012
Due to the fact that the Internet is now a media zone that tends to monopolize the entire tourist advertising, a careful analysis is required to determine its impact on the marketing activity of the tourist accommodation structures in Bucovina. The major objective of the study aims to highlight...
Persistent link: https://www.econbiz.de/10015336847
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PRACTICES AND PERCEPTIONS REGARDING ONLINE PROMOTION IN THE HOSPITALITY INDUSTRY: THE CASE OF GUESTHOUSES FROM ROMANIA
MOISESCU, Ovidiu Ioan; GICĂ, Oana A. - 2015
Despite the increasing role of the online environment in the accommodation industry, little is known about Romanian small accommodation providers’ practices and perceptions regarding online promotion. This paper has the role of partially filling this regional knowledge gap, by investigating,...
Persistent link: https://www.econbiz.de/10015336896
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Online-Werbemittelstrategien : Untersuchung und Optimierung einer Onlinewerbemittelstrategie am Beispiel vom Jungunternehmen "DailyDeal.de" mit dem Schwerpunkt Displayadvertising
Effenberger, Nick - 2010
Diese Bachelorarbeit untersucht, welche die effektivsten Teilbereich des Onlinemarketings sind und ob es sich die älteste Form der Onlinewerbung, die Bannerwerbung, noch gegen die neuesten Techniken behaupten kann. Ziel ist es, eine allgemeine Übersicht für das Verständnis des...
Persistent link: https://www.econbiz.de/10009434273