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Kay Peters - 2008

The dissertation has been written within the post graduate program of the German Research Foundation (DFG) on “Business Aspects of Loosely Coupled Systems and Electronic Business”. This program focuses on research related to the diffusion of innovations in the digital age. Accordingly, the...

Persistent link: https://www.econbiz.de/10009428989

An ethics of representation for international marketing

Schroeder, Jonathan; Borgerson, Janet L. - 2005

advertising solely with persuasion, rather advertising must be seen as a representational system, with pedagogical as well as … of visual representation. Urges moving beyond an advertising = persuasion model to encompass representation and culture …

Persistent link: https://www.econbiz.de/10009440910

Markenführung in der Ernährungswirtschaft ; Brand Management in the Food Sector

Staack, Torsten - 2013

Persistent link: https://www.econbiz.de/10010353216

Symbolic visuals in advertising: The role of relevance.

Holmes, Gary R. - 2008

(TOR). TOR can help researchers and marketing managers by explaining how consumers may interpret visuals in advertising …. TOR explains why some visuals thought to be unconnected with the product become relevant in advertising. This study makes … is used to provide greater explanatory power of consumers' interpretation and response to advertising visuals than what …

Persistent link: https://www.econbiz.de/10009475018

Stereotypes in Retail Print Advertising: The Effects of Gender and Physical Appearance on Consumer Perceptions

Allen, Charlotte - 2001

The retail sector spends millions of dollars each year advertising to consumers. This is a considerable investment for …

Persistent link: https://www.econbiz.de/10009475041

Essays on social values in finance

Kumar, Alok (contributor) - 2011

This dissertation consists of three essays on the role of social values in financial markets. Chapter 1 uses geographic variation in religious concentration to identify the effect of people's gambling behavior in financial market settings. We argue that religious background predicts people's...

Persistent link: https://www.econbiz.de/10009429385

KNOWLEDGE AND INFORMATION â€“ NEW FACTORS OF PRODUCTION IN THE CONTEXT OF GLOBALIZATION

COCALIA (CRÄ‚CIUN), Mirela Alina - 2015

The present article has as a starting point the phenomenon of globalization, so debated worldwide today. Along this work, we have tried offer a departure point, motivated of what the phenomenon of globalization means in economical context. Thus, we debate problems of major interest like:...

Persistent link: https://www.econbiz.de/10011316283

KNOWLEDGE AND INFORMATION – NEW FACTORS OF PRODUCTION IN THE CONTEXT OF GLOBALIZATION

COCALIA (CRĂCIUN), Mirela Alina - 2015

Persistent link: https://www.econbiz.de/10015336240

POSIBILITĂŢI DE INTEGRARE A PRODUSULUI TURISTIC RURAL PE PIAŢA TURISTICĂ EUROPEANĂ

GOGONEA, Manuela Rodica - 2007

The tourism has been outlined with new valences by the practice of the rural tourism, this new type being adequate to the actual modern age. The rural touristic offer identifies itself, actually, with the rural touristic product, which is nowadays increasingly demanded on the touristic market....

Persistent link: https://www.econbiz.de/10015336703

Kultur und Entwicklung

Brühl, Dieter (contributor) - 2011

In dieser Untersuchung werden Grundfragen des Verhältnisses von Kultur und Entwicklung und der Rolle von Familiensystemen für die damit verbundenen Prozesse ebenso diskutiert, wie praktische Überlegungen zu kulturstützenden Systemen der Finanzierung von Entwicklungsprojekten und der...

Persistent link: https://www.econbiz.de/10009461022