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Discrete Choice Models in Preference Space and Willingness-to Pay Space
Train, Kenneth; Weeks, Melvyn - 2004
In models with unobserved taste heterogeneity, distributional assumptions can be placed in two ways: (1) by specifying the distribution of coefficients in the utility function and deriving the distribution of willingness to pay (wtp), or (2) by specifying the distribution of wtp and deriving the...
Persistent link: https://www.econbiz.de/10009442000
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Markenführung in der Fleischwirtschaft – zum Markentransferpotenzial der Marke Wiesenhof
Luth, Maren; Spiller, Achim - 2006
The meat sector is the largest branch in the German food economy. It is characterized by a dominance of cost leadership. Against the background of an increasingly ruinous predatory pricing policy, we analyze the potential of brands introduced into new markets by brand extension. Therefore,...
Persistent link: https://www.econbiz.de/10009443668
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Die Analyse von Lebensmittelpräferenzen mit Hilfe von Discrete-Choice-Modellen am Beispiel ökologisch produzierter Wurstwaren
Enneking, Ulrich - 2003
utility theory (RUT) outperforms traditional Conjoint Analysis because of its microeconomic foundation. In this article …, consumers' choice behaviour on ecologically produced sausages is analysed. A market experiment reveals brand specific reactions …
Persistent link: https://www.econbiz.de/10009443704
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Consumer decision making in telecommunications
Harrison, Paul - 2011
mobile phone service. It also includes a quantitative experiment with 517 participants to examine, under close to real …
Persistent link: https://www.econbiz.de/10009483985
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Markenführung in der Ernährungswirtschaft ; Brand Management in the Food Sector
Staack, Torsten - 2013
Persistent link: https://www.econbiz.de/10010353216
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Risk Preferences Beyond Expected Utility Theory: Theoretical and Experimental Approaches
R?ger, Maximilian - 2011
preferences beyond the classical concept of expected utility theory. The thesis contains four main chapters.The first two chapters … dependence compared to classical models of expected utility theory. It is shown that some empirical puzzles concerning … utility theory are met. It is shown that the methodological concerns are empirically relevant when a classification of …
Persistent link: https://www.econbiz.de/10009482308
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Bootstrap Markov chain Monte Carlo and optimal solutions for the Law of Categorical Judgment (Corrected)
Kochanski, Greg P; Rosner, Burton S. - 2010
sets simulated for Full Signal Detection Theory and its special cases of standard Signal Detection Theory and Complementary … Signal Detection Theory. …
Persistent link: https://www.econbiz.de/10009441534
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Design of Discrete Auction
Sujarittanonta, Pacharasut - 2010
Chapter 1: Efficient Design of an Auction with Discrete Bid Levels This paper studies one of auction design issues: the choice of bid levels. Full efficiency is generally unachievable with a discrete auction. Since there may be more than one bidder who submits the same bid, the auction cannot...
Persistent link: https://www.econbiz.de/10009450772
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Auslandsbanken in Deutschland - Theoretische und empirische Analysen über Markteintritt, Geschäftsentwicklung sowie strategische Positionierungsalternativen
Knoop, Thomas - 2006
Auslandsbanken gewinnen in Deutschland eine immer größere Bedeutung. Obgleich der von der Bundesbank ausgewiesene Marktanteil ausländischer Banken noch immer im Vergleich zu anderen europäischen Ländern unterdurchschnittlich stark ausgeprägt ist, messen ihnen deutsche Bankiers eine hohe...
Persistent link: https://www.econbiz.de/10009433692