Bucovina is a cultural landscape in the triangle bordered between the Ukraine, Romania and Moldova. Based on a theoretical planning approach in destination marketing management, Bucovina is to be regarded as a destination situated at the end of the involvement stage of the Tourism Area Life...

In an ever-changing environment, technological progress is at the frontline. Through European-funded projects, research is conducted in various fields, aiming to tackle Europe’s biggest challenges in various sectors. In the course of materializing these new advancements, exploitable outcomes...

While the banking sector has long been at the forefront of risk management practices, other service industries often lag behind. This disparity is particularly evident in sectors where value-oriented management is crucial for maintaining competitiveness. This article focuses on the development...

This study examines the impact of Corporate Citizenship (CC) on sustainable purchase intentions, with a focus on the fast fashion industry. The research explores how CC initiatives, brand confidence, loyalty, and green innovation performance (GIP) influence consumer behaviour toward...

This study examines methods for analyzing and forecasting the retention of active subscribers in the telecommunications industry using various criteria for subscriber activity. The results demonstrate that the retention dynamics of an active subscriber base can be effectively modeled using a...

This study examines methods for analyzing and forecasting the retention of active subscribers in the telecommunications industry using various criteria for subscriber activity. The results demonstrate that the retention dynamics of an active subscriber base can be effectively modeled using a...

This paper presents current theoretical and empirical findings on consumers’ preference change in co-branding. We develop a conceptual model to illustrate consumers’ attitudinal changes in co-branding based on the findings of Park et al. (1996) and Simonin and Ruth (1998), among others. We...

This study examines methods for analyzing and forecasting the retention of active subscribers in the telecommunications industry using various criteria for subscriber activity. The results demonstrate that the retention dynamics of an active subscriber base can be effectively modeled using a...