Artículo de revista ; Consumers’ expectations of economic developments are a fundamental determinant of their spending … used, this would signal an uptick in private consumption, once the health crisis is over, that would tend to offset the …

, both quantitative and qualitative data on consumption included in the Consumer Survey Expectations (CES) carried out by the … article analyzes the link between household consumption and its determinants during the pandemic in Spain. For this purpose … European Central Bank are used. First, we construct a consumption index on the basis of its qualitative data on spending trends …

Purpose – This paper compares the experiential consumption values that motivate consumer choice to purchase online for … both male and female purchasers and non-purchasers. Design/methodology/approach – Using the theory of consumption value the … study examines gendered perceptions of the functional, social and conditional value of using a virtual consumption setting …

organisations gain true value from the adoption and consumption of M-Business into their personal and working lives. Marketing to … rates, whereas research in Information Systems (IS) often focuses on quantitatively predicting its adoption and usage by …

type research to retailers who are reluctant to have this information publicised. Itis also important to acknowledge that …

subjective and descriptive norms. The study further determines whether consumption characteristics ? product enjoyment and … study (n = 244) first augmented TPB with descriptive norm. A Singapore study (n = 415) followed up with how consumption … with consumption characteristics as moderators. The findings highlight the importance of considering different norms with …

mobile phone service. It also includes a quantitative experiment with 517 participants to examine, under close to real … presentation of terms and conditions information in advertising on consumer perceptions and purchase intentions; and the effect of … information and the mode of its presentation in personal selling on consumers’ perceptions. …